Nature of Time

Plan Your Visit

Map of 119 Sprint Street, New York, NY

Grand Seiko and Watches of Switzerland invite you to explore a collaborative pop-up experience in Soho, New York. Inspired by “The Nature of Time,” Japan’s magnificent season of spring and the fleeting beauty of the sakura. Based on the ancient Japanese philosophy of mono no aware – appreciate the beauty of ephemeral things - sakura season inspires celebration as well as contemplation.

119 Spring St., SOHO NY
July 10th 2020 - March 30th 2021
Monday - Saturday 11am to 7pm

Sunday 12pm to 6pm
(646) 693-0893
Open to the Public
Exterior of The Nature of Time Event
A Note on Covid-19 Precautions

Grand Seiko and Watches of Switzerland are committed to caring for the health and well-being of our employees, customers, and the communities in which we operate. The following will be implemented:

Social Distancing
CDC Guideline Approved
Hand Sanitizer Available
Hourly Store Cleaning
Face Masks Required
Upcoming Events
Past Events
Thursday, August
27th, 2020
Exclusive one-day experience
RedBar Event

Grand Seiko Nature of Time exhibition will be open by appointment only to RedBar members. You will experience a detailed tour of the space, a special drink courtesy of Beam Suntory, and an exclusive gift. Each time slot is one hour long, limited to 6 people maximum to ensure appropriate physical distancing, and face coverings are required while inside the space.

Register here:

The ticket password is: NatureofTime2020

Wednesday, August
19th, 2020
Exclusive one-day experience
Horological Society of New York

The HSNY x Grand Seiko will host private tours to HSNY members and their guests to experience the SoHo Nature of Time exhibition highlighting the Japanese spirit of Takumi and the beauty of Japan’s ever-changing seasons.

Thursday, August
13th, 2020
Instagram Live Event

RedBar will be doing an Instagram Live tour of the Grand Seiko x Watches of Switzerland Nature of Time exhibition.  The team will host a Q&A while they walk through the space with Grand Seiko. This is a preview of what you will get to see on RedBar Day later this month, so tune in.

Wednesday, August
12th, 2020
Exclusive one-day experience
Watchonista Full-Day Open House

The Watchonista x Grand Seiko Open House is an exclusive one-day experience for Watchonista’s readers and followers. The open house event will be taking place on Wednesday, August 12, from 11 am to 7 pm at 119 Spring Street in New York City. Register your interest by emailing: Not able to attend in person? You can also make a private or digital appointment. For your health and safety, no more than five guests will be allowed in the space at any given time.